Digital Music Distribution Platform and Generativity : The Case of Spotifty(<Special Issue>Smart Mobile Innovation)

Abstract

This paper has been written to present the new angle for analysis of mobile business researches, and discusses the concept of "Generativity". Specifically, this paper firstly discusses the factor for the generation of Generativity in mobile industry including smartphone, and the semantic contents and characteristics of Generativity. Secondly, this paper presents that Spotifty is a digital music distribution service which have been growing rapidly designing Generativity, through organizing the Generativity analysis of Spotifty.