Abstract
The purpose of this research is to examine the process to realize information utilization when various stakeholders are involved in data accumulation. Data is acquired in various situations by IoT, but in order for various entities to utilize such data, it is necessary to negotiate stakeholders. We conducted case studies of I-Ware Laboratory, which was in a relatively disadvantageous position but led to the use of information. As a result, it is pointed out that the factors of “Capability to build relationships for emerging needs”, “Capability to develop product quickly and flexibly”, “Capability to empathize with social value for data disclosure”, “Capability to identify management resources that provide a source of competitive advantage” have big meanings in negotiating scenes.
