The Factors that determine the Dominant Competitive Market Position in the New Product Development: In consideration of Analytical Science Market

Abstract

There has been a great discussion about the management in the new product development (NPD). The present study discusses importance to analyze the “competitive market position” in the NPD. The competitive market position can be classified into two categories according to the relationship with competitors. The two kinds of the competitive market position are “direct competition” and “indirect competition”. In addition, it can be concluded that, as far as the analytical science market is concerned, there is dominant competitive market position. The concept of competitive market position helps the NPD to success.