The Context for Strategies to Accomplish Disruptive Innovations

Abstract

The occurrence frequency of disruptive innovation is increasing and, hence, a variety of new markets are rapidly created by unexpected players. Many major firms lost the market dominance and new entries create new contexts in the market. To demonstrate the determinant for success or failure in the emerging markets, strategic contexts of firms are compared. For succeeding in the competitive markets, the shared contexts in the existing businesses are the most effective. For winning in the non-competitive markets, it is essentially required to be free from the shared context in the current market. To accomplish disruptive innovations, context-free strategies in the existing market is indispensable.