Context Change in Management Models Envisaged from Ecosystems

An Exploratory Analysis of Four Fields Where Model Building is Anticipated

Abstract

This study employs context change methods to investigate new possibilities for management models based on ecosystems, which is this issue’s theme. The study can thus be considered a context-driven examination of the creation of business models rather than an examination of ecosystems themselves. Specifically, we discuss the context change in traditional interpretations of ecosystems, the direction of ecosystems understood from these interpretations, and the resulting context change in management models. We use examples of context change in models for strategy, organizational human resources, and marketing. Furthermore, we discuss the systematization of context change for business models that are based on the understanding of ecosystems.