Journal of Information and Management
Online ISSN : 2189-9681
Print ISSN : 1882-2614
ISSN-L : 1882-2614
Creating Power Brands with Selected and Limited Managerial Resource for Product Development
The Brand Strategy of Kashimaya Co., Ltd.
Yasuhiro Okano, Fuka Sawaguchi, Miyuki Fujita
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2025 Volume 44 Issue 4 Pages 53-62

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