Optional Value Evaluation of Tourist Behavior of Cruise Ship Crew Called at Kitakyushu Port

Abstract

Our unique questionnaire survey enables us to examine landed cruise ship crews’ tourist behavior. The survey was conducted by interview to crew of Norwegian Joy, Costa Serena and SuperStar Virɡo called at Kitakyushu Port. Usinɡ this survey, we evaluate the optional value of crew’s tourist behavior. As the results of evaluating their WTP (Willinɡness to Pay) for optional tour in Kitakyushu by CVM (Continɡent Valuation Method), it was confirmed that their WTP for tour plan II (Japanese luxuriously lunch using local ingredients) is higher than tour plan I (Seaside walking with seafood lunch). Estimation results of logit analysis show that aɡe, number of visits to Japan, distance from visitor’s home country and consumption amounts have effects on acceptable probability of WTP.