The Proceedings of Design & Systems Conference
Online ISSN : 2424-3078
2004.14
Session ID : 1401
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Communication and Value Creation
Shuichi FUKUDA
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
The 20^<th> century has been the age of products, but the 21^<st> century will be the age of wisdom. In the 20^<th> century, products have been produced in a mass and people enjoy rich life with products. And engineers have been focusing their attention to produce better quality products in less time, with less cost and with less resources. Their values have been nothing other than the functions of their final products. But does this hold true even in a age of wisdom? This paper points out that the age of wisdom will be completely different from our traditional market based society, and values will be created and only wisdom creators can sell their wisdom at a right value. Thus, communication will play an important role.
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© 2004 The Japan Society of Mechanical Engineers
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