Abstract
Manufacturers are required to supply more services in addition to just material products to customers recently. A new methodology is necessary to create value by combining services and products in this context. In this paper, we propose a novel design process in which products and service activities are designed in parallel according to the value to be designed. Both products and service activities are means of value creation. After that, we formalize our method that was proposed before: the definition of service and modeling method for services.