Abstract
It is pointed out in this paper that although engineering education in Japan has emphasized upon how we can produce better products with less time and cost, and recently it has changed to think more of what products we should produce, it is more important in the days of rapid changes and increasing globalization, to think why we produce such a product. To think that engineering is nothing other than the act of creation, this is very natural and it is in a way return to the basics. But thinking about why we produce such a product leads to service oriented engineering, because it is nothing other than to respond to our customer's true needs.
