The Proceedings of Design & Systems Conference
Online ISSN : 2424-3078
2011.21
Session ID : 3303
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3303 Supporting the Design of Business Strategy Scenarios for Sustainable Society
Yusuke KishitaYuji MizunoMaki HirosakiHaruna WadaShinichi FukushigeYasushi Umeda
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Abstract
Manufacturing companies encounter many uncertainties in planning long-term strategies for making their business sustainable. As a decision-making tool in the business world, designing scenarios is a promising approach for examining various business strategies by drawing various possible situations in the future. The purpose of this paper is to propose a method for supporting the design of scenarios of planning business strategies. In this method, we describe a business strategy scenario using existing sustainability scenarios. The method intends to help describe business environments by reusing and extending descriptions of sustainability scenarios. A scenario about solar panel business is described using the proposed method. Results illustrate that the method succeeds in describing a detailed business environment by deploying an existing sustainability scenario, and finally, obtaining several business strategies based on the business environment. In addition, our method clarifies the logical structure of the scenario, enabling to review rationales for deriving those business strategies.
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© 2011 The Japan Society of Mechanical Engineers
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