Abstract
A sales message promotes consumer's buying intention, because the great sales message takes out attractive product images. Therefore, this research proposes how to draw on the suitable word based on the product image. In this drawing method, a product image is abstracted by colorization, and abstracting a product image extends the possibility of words choice. It is help to sales message creation. Moreover, the validation of colorization for this method was performed by creating the sales message of a new vacuum cleaner. As a result, the attractive sales message based on the image color of the product was created. Finally a future schedule is proposing the method of constituting a sales message from a color image more efficiently.
