Abstract
Many manufacturing companies have provided to customers a product with superior functionality and performance. However, differentiation based on only functionality with similar products of the matured product has become difficult for the sense of values of current consumers. In order to develop a product that the customer feel sympathy, it is necessary that create a premium value with customers to avoid commoditization. It is called "co-creation" that a company and a contributor perform development of products with customer community. The purpose of this study is to establish a system to increase the sympathy by sharing the embodied image when the community and the company carries out the co-creation design. We have constructed algorithmic design system about standarized frame which satisfied yield function based on elastic analysis and simple mechanical calculations. Using this design system, we could consider the feasibility of the idea in a simple evaluation, and understand the structural principles and the mechanical behavior by observation of optimized cross-section. This developed standarization structure can construct a frame structure of arbitrary shape in response flexibly to customer preferences and is comprised of several pipes and spacers.
