Abstract
As a key driver for servitization in manufacturing industries, the concept of Product-Service System (PSS) has been attracting much attention. In the design of PSS, it is notable to focus on value-in-context. Value-in-context can be regarded as a way of thinking that the value of a product is determined by customers depending on their own context of using the product. A context is not stable from both of short- and long-term perspectives. For a sustainable value proposition, it is important to design and manage a transition of the PSS considering changes in the context. This study focuses on long-term changes in the context and aims to develop a design methodology of such PSS transition. This paper proposes a modelling method for integrated design of future vision and transition pathway. In addition, a design process using the proposed models is proposed.
