Abstract
Recently, new business strategy called “servitization” has been attracting much attention in manufacturing companies. Servitization means the shift from production and sales of product to providing services with product, and has a potential to improve competitiveness and sustainability and reduce environmental impacts in manufacturing companies. Actually, successful cases of servitization have been reported in European countries. Therefore, many researchers have advanced research for supporting manufacturing company to realize servitization. Previous studies have pointed out that servitization in manufacturing companies moves to step by step. However, these studies couldn’t present detail requirements in order to move to the next phase. This paper researches the requirements for providing required service and barriers which prevent satisfying the requirements in servitization phases. In particular, we will organize the each stage of servitization by investigating literature review and perform questionnaires survey to various companies. Finally, based on the result of them, we will clarify the requirements and barriers in servitization phases.
