Design Issues and Measures in Global Business

(Case studies and Education of Package Design)

Abstract

As manufacturers in Japan expand their business globally, product design method should be innovated. And also design process for localization needs to be established as well. This paper aims to describe what is issues and problems taken package design in global business as an example. Firstly, the authors define that the issue is to reduce costs such as package, transportation and storage. The breakdown problem is that common package design standard is inappropriate in each package design differs from products. So the authors attempt to design and take measures for each product cases. Secondly, the design process localization in Thailand, specific design education is indispensable in contrast Japanese design-transmission culture that is so-called tacit knowledge. After the authors investigated the causes, prepared design standard with package strength calculator and work standard. Then holding workshop and lectures with them. This paper concludes that the measures work effectively in the design education.