Research on the design of trust in the sharing economy

Abstract

“Sharing Economy” has been attracting a lot of attention as an economic activity in which products and service are shared among the stakeholders. However, the standards and design methods for the sharing economy have not been established. Additionally, the sharing economy has a particular characteristic in which peer shares with other peers, called P2P service. In the P2P service, the design of the "sense of trust" which is considered to be an important. This study, therefore, analyzes the previous studies and existing sharing economy to clarify the patterns of actor's activity in the P2P services and to identify the differences in the trust that P2P services provide to Peers. The result shows that there are two types of services in the sharing economy: services where Peer trusts Peer and services where Peer trusts the system. Finally, based on the classification of trust factors, this study provides guidelines for identifying rules of design for the sharing economy, such as the different types of trust required for different objects to be shared.