Ideation of Product and Service Using Delta Design Map of Structures, Functions and User Experiences

(Possible Application for Realization of Post-Corona Society)

Abstract

In recent years, the possibility that IT (information technology) and artificial intelligence can perform tasks equivalent to or higher than humans has attracted attention both academically and practically. In this paper, the author explains an approach to ideation informatics in which human memory is expanded with a database of product/service functions and user experiences, and human thinking and ideation are enhanced by combining systematicity and comprehensiveness of IT to create ideas for products and services. Then, the possibility of its application toward the realization of a post-corona society is considered.