Abstract
It is pointed out that market economy observed in the 20^<th> century will no longer be effective and new one to one market will appear in the 21^<st> century, i.e. in an age of wisdom. Products will no longer be evaluated by their final performances alone because diversification will grow so quickly that each product will be evaluated based upon its individual characteristics such as how it is produced. The processes will be an important factor for value in the age of wisdom.
