Abstract
This paper has introduced the CAE into the ergonomics design to evaluate the human feelings numerically, and into the design optimization of beverage containers. Several design examples in developing aluminum beverage cans and bottles are presented. A couple of examples for the design optimization include shape designs of can end and bottom against the internal pressure as well as column non-linear buckling. Some examples of ergonomics design describe a design of the tab of the can with better finger access and a design of rib-shape embossed bottles for hot-vending, which requires the analyses of tactile sensation of heat as well as elasto-plastic analysis of formability of rib-shape embossed bottles.