Abstract
In this paper, we propose a location based internet advertisement model and its application to an advertisement system for mobile phone using GPS modules. In general, one of the purposes of the Internet advertisement systems is to set the advertising target to users whom the advertisement is effective to. Nowadays location information of users can be easily obtained through various internet services. Therefore, in the proposed model, location information is used for user targeting. A basic idea of the model is to show an advertisement to users near the target area of the advertisement. By using our improved neural network, effective area of the advertisement is automatically predicted through the trials of advertisement presentations. We develop a new advertisement system using this model. The experiments of the system show the effectiveness of the proposed model.
