Analysis of Relationships Between Top Messages and Profitability by Potential Learning

Abstract

In this paper, we try to extract relationships between company presidents’ messages and company’s profitability. Although top messages are directed outside the company, we consider that top messages affect profitability because business overview, future goals and mission statements are included and messages are presented for the general public including the stakeholders. However, as many companies tend to make top messages open by web sites, it takes a lot of time to collect them. Accordingly, to evaluate the influence of many top messages continuously, the automatic collection by Web crawling was used. In this study, the automatic collection method extracted 825 top messages from 3420 websites and 62 top messages were analyzed. Since there were few extracted features and significant difference was not obtained, it is necessary to carefully examine the experimental results, but the results suggested that references to group companies may affect profitability.