2019 Volume 31 Issue 4 Pages 745-753
In this paper, we propose a new analytical method to grasp the overall structure of the answer items by using the survey results in the field of tourism marketing. In other words, to clarify the behavior of tourists in the Izu Peninsula, we conducted a questionnaire survey to explore the possibility of regional cooperation among local governments, tourism-related industries, and tourists. And extracted statistically significant items by nonparametric tests for this survey. After narrowing down the target, we visualized the evaluation structure of the tourists using the text mining method. As a result, we were able to confirm the effectiveness of the approach method adopted this time and provide useful information to the consideration of the sightseeing measures which should be adopted in the future.
