Toward the Real Person: The Persona Design Though Interactive Genetic Algorithm

Abstract

The ultimate purpose of this study is to explore the framework by which small and medium-sized companies are engaged in persona marketing. In particular, this paper shows the system based on an interactive genetic algorithm, with focus on pursuing the possibility that customers recognize the reality of Persona Design. The user only evaluates some scenarios generated by the system. Thus, it should be noted that a beginner without a specific knowledge can easily design the story of persona. We examine how 100 customers evaluate the reality of persona, which reveals the fact that our system is a valid tool to assume the real person.