2016 Volume 54 Issue 3 Pages 377-383
We investigated the number of visits to K dental clinic using information obtained from the clinic web page for the purpose of determining the relationship between number of web page visits and number of new patients. The relationships between number of visits to the web page and sessions (i.e., number of page visits), users (i.e., number of different visitors to the web page), average session time, and bounce rate (i.e., percentage of sessions in which visitor left the web site without interaction) using the 2-year “user summary report” (March 2012 to February 2014) compiled by the Google Analytics system, which considered various information regarding access to the designated page.
There was a negative correlation between the number of sessions in “period A” (September 2012 to August 2013) and new patients in “period B” (March 2013 to February 2014). The periods over lapped, as “B” started 6 months prior to the end of period “A”. Soon after the website was launched,the number of new patients who visited the clinic after visiting the website increased. However, over time, the number of new patients showed a decrease, even though the numbers of sessions and users increased. In addition, since September 2012, the percentage of access from portable devices increased, while that from desktop PCs decreased, the bounce rate increased, and the average session time decreased.
