Abstract
In the changing world the methods of persuasion and social changes are as diverse as the media and information technology we are developing.
Computer-mediated communication is an exponentially growing and constantly evolving phenomenon. As a subject of inquiry it encompasses the individual, group, organizational, social, and cultural levels of analysis. The computer as a medium fosters new forms and supports established modes of social interaction. It enables novel forms of creativity, and is used to express intimate messages.
The computer-mediated communication network literally constitutes a new environment of the media.
The purpose of this paper is to describe and analyze the Korean press and the Internet activities of Citizen's Defeat Campaign for the general election held on April 13, 2000 in Korea.We discuss the interaction between the Internet as a medium and reporting by newspapers and its influence on the public sphere formed. Especially, I focus on a comparative analysis of the contents of newspaper reports and messages in BBS on the Citizen's Defeat Campaign of Korea.
As a result, the newspaper was using discussions on the Internet as a primary information source. On the contrary, discussions on the Internet had influenced the newspaper too. Moreover, such interaction between the Internet and reporting by newspapers influenced the reporting by newspapers about the Citizen's Defeat Campaign of Korea.
In this paper I point out the necessity of an approach for the interaction between the Internet and the mass media on the formation of the public sphere.
