Abstract
There are many cases that use an abstract word when the consumer evaluates of product's from. Doing and take "The SHIRITORI protocol methed", to announce the diversity of the image space that spreads to the back of the high word of abstraction nature in this research, created the method. One target, this method reminds reminds of the image of intuition from one word and cause it swollen out in succession. Three kinds of words that "shitashiminoaru", "asobigokoro", "wakuwakusuru", this study was selected as the research object.
