Abstract
The Empire Marketing Board (EMB) was established in 1926 in order to improve the economic and cultural relations among Britain and other Empire nations. It made good use of the rising generation of "designers", and carried out numerous poster campaigns. It can be argued that although the EMB was productive, it hardly endeavored to convey a novel image of the Empire, or of Britain. Its romanticized image of the good old Empire was definitely what the public aspired for, but not actually reflecting the "reality". This was one of the reason that the EMB was shut down in 1933.
