Abstract
Normally, an Internet site structure is decided arbitrary by an author. It can be concerned natural that if a visitor’s site image and the actual site structure are identical, the visitor can easily reach the page that he is looking for. In this research, I try to prove that the similarity of a user’s site image and the actual site structure strongly influences the probability that a visitor finds the homepage, taking example of the site I designed-faculty of Industrial Design of Kinki University Kyushu School of Engineering. 10 high school students collaborated as visitor for this research.
