Abstract
Referring to the “Concept Making” process discussed in Xerox group, this report examines the effect and issues of the common process in which image words and image collages are used as tools. The keywords of the process of making the design concept (hereafter design goal) are 1) “with customers,” 2) “worldwide,” and 3) “collaboration of designers.” To create design concepts, in addition to using the indirect information on market trend and customers that is available in the company, sharing the same design goal in the form of design attributes between designers and customers from the initial phase of the design process will greatly improve the design to be created with users.
