Educational Program of Blanding Works for Jeans Brand

The Case Study about Problem of Kojima-Kurashiki Production Area

Abstract

This report is a summary of lecture about the blanding works at department of apparel arts, Kurashiki City College in 2005. A trademark is a brand registered with, "SHIRAKABE" by jeans apparel maker at Kojima-Kurashiki city the main office, Betty Smith Co., Ltd. The lecture program of blanding works were divided into two phases of "product brand design planning domain" and "product promotion design planning domain". As a result, this lecture became a help to promote the media of a fashion industry business as one of the education examples of media design studies for the area.