Practice of Scenario-Based Design in Display

Abstract

In this paper, we research the design process of product packaging which takes into account the appearance of the product. We take into account the viewpoint of marketing in inside a shop especially in a retail store. The Scenario-Based Design technique adopted in recent years is used in that case. The type of Design is one approach which supports the creative thinking of a design by describing a user situation as a scenario. Therefore, it goal is the proposal of the design methodology of a new scenario base which takes into account the appearance of the product.