Service design project (3)

Customer Journey Map for value co-creation

Abstract

"Service design project" is he learning exercise of Tama Art University. In this project, CJM (Customer Journey Map) was drawn to describe customer experience. In the CJM, we try to draw an activities of service provider and customer experience together, to describe the scene where service providers and customers co-create the value.  In order to design the value co-creation service, designer needs to think both customer experience and activities of service provider from viewpoint of the customer.