brand design management and customer experience creation of the natural cosmetics brand

Abstract

In this decade, great number of natural cosmetics brand succeeded because of highly conscious of environmental conservation or ecological conscious.Natural cosmetic brand has been developing their products functions (create products design). In order to success natural cosmetic business, natural cosmetics companies need to create value design, and provide original environment design. In this research selects most distinguished natural cosmetics brands L’OCCITANE and long-established organic natural cosmetics brand WELEDA which reveal superiority of natural cosmetics and brand design management and their mechanism.