The Atmosphere and Environment of Luxury Street Shopping A Case Study of Zhongshan North Road in Taipei City

Hsiao-Ching Huang; Chia-Hua Lin

doi:10.11247/jssd.62.0_31

THE 62st ANNUAL CONFERENCE OF JSSD

Session ID : A6-02

DOI https://doi.org/10.11247/jssd.62.0_31

Conference information

Host: Japanese Society for the Science of Design

The Atmosphere and Environment of Luxury Street Shopping

A Case Study of Zhongshan North Road in Taipei City

Hsiao-Ching Huang, Chia-Hua Lin

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Keywords: Luxury Street, Experiential Marketing, Strategic Experiential Modules (SEMs)

CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

In order to build an elegant commercial place that is different from normal market place, Taipei City Office of Commerce is currently redesigning the luxury street on Zhongshan North Road. This case study discusses Zhongshan North Road and adopts experience marketing, which is proposed by Schmitt and consists of sense, feel, think, act, and relate, to analyze the consumers’ shopping experience at luxury street.

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