Abstract
Today, Interface design that can be intuitive to use anyone is required by the widespread use of multi-functional information communication devices typified smartphones. We have been conducting research for intuitive interface design methodology from a few years ago. From the results of questionnaire surveys and psychological experiments, the literature survey on psychology, intuitive interface design was found to be “smooth coupling of perception and action.” Then, the concept to extend “organization” and “familiarity” of psychology have applied to the design theory. Based on the results, we propose 10 rules of intuitive interface design. In this paper, we report the contents of the proposal.
