PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 62st ANNUAL CONFERENCE OF JSSD
Session ID : A10-03
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Study of a hanger in an apparel store
The design of the hanger contributing to sales promotions
Kana Yoshimura, Toshiaki Tamura
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
I have noticed that the importance of a proper clothes hanger isn't often recognized.
So I have investigated all kinds of hangers that are available and I have studied which will display garments most beautifully. It is important to display and promote products in a way that leads to more successful sales.
I always look for good hangers, which will demonstrate the quality of an entire apparel store, or the lack of good hangers indicating the possibility of the store's further improvement.
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© 2015 JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN
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