Abstract
In today’s sophisticated consumer society, only exploration of styling and usability in design is not enough for consumer needs. On this account, it is more needed to create "concept". In that situation, a number of studies of a “creation method” are actively carried out. However, when the study investigates the characteristic and the device of creation method so far, there is no creation method that is devised after having clarified what is being looked for one to be used at a concept planning stage in the design process. Therefore, the aim of this study is an idea of a new creation method after clarifying the problem. Finally, the study devises the new creation method – naming "Experience Spitting Out Method", to find the important "awareness" at a concept planning stage, and inspects the effectiveness of it. As a result, the effectiveness was suggested.
