Evaluation of Digital Promotion Technique for Omni Channel Shopper

Abstract

The purposes of this study were to survey and analysis about difference of the campaign approach by the target. In recent years, new purchasing clientele called "omni-channel shopper" is important. We compare the degree of reaction to the promotion omni-channel shoppers with other shoppers. We also examine whether there is a difference by gender, age, product to buy in consumers called omni-channel shopper. This research revealed that campaign of "serial application"; "consumer electronics products hit" and "at a later date lottery" is preferable. And it was shown that different reaction from the difference of the segment of consumers.