Study about the relation between design elements on tourist association homepages and brand image of Area branding

Abstract

This study aimed at homepages of tourism association in prefectures. It is intended to help form local brand image. It clarified what kind of influence to have on local brand image by the image into which a stakeholder was formed out of seeing a homepage. Questionnaire surveys were done by using homepages of tourism association in prefectures and extracted design elements and images of the homepage that affected the brand image. In addition, persons of tourism associations evaluate examples of making homepages.