PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 63st ANNUAL CONFERENCE OF JSSD
Session ID : PB-07
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Proposal of advertising that can brand experience at the station
Rei KatoKazuhiko Yamazaki
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
Train station , and the like as appropriate display location of advertising with digital signage . From that station of the ad is a possible appeal to targeted regions and the city , because the digital signage and compatibility that can be deployed a wide range of content is good , by displaying the digital signage advertising that is appropriate to the station , appealing for the user was set as the theme of this study from that proposed in the ad is considered to be possible .
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© 2016 JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN
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