Abstract
In order to survive, and to avoid price competition in commodity markets, companies should make an effort not only to improve the performance and functionality of their products, but also to improve the usability and the user experience. Japanese companies have therefore begun the introduction of human centered design (HCD) processes in an attempt to meet this aim. HCD-Net is supporting the introduction of HCD processes into Japanese companies. Kansai Branch of HCD-Net is dealing with holding of seminars and management of the working group activities to improve the practice of HCD in companies in Kansai district. This paper describes the results of Kansai Branch of HCD-Net activities and future prospects.
