PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 63st ANNUAL CONFERENCE OF JSSD
Session ID : B4-03
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Host: Japanese Society for the Science of Design

Research Analysis of Car Design by Interval AHP
Katsuo Inoue, Shogo Tamada
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Keywords: Design Evaluation, Marketing, Soft Science
CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
Traditionally, preference ranking of the commodity is a frequency order. However, ambiguous answers with contradictions of human beings has almost never been studied. Therefore, we have tried to analyze the sequence of ambiguous answers to the decision makers by Interval AHP. As a result, the higher ranking is almost finalized and from middle ranking to lower ranking was not fixed in the case of color of automotive exterior and interior. Contradiction that order cannot be determined was less in the case of modeling of automotive wheels. 
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© 2016 JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN
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