Missions of sales division in Nagano prefectural government for regional revitalization

Abstract

Nagano prefecture established the sales division in 2019. It is encouraging industries of the farm, forest, marine products, processed them, and traditional crafts to find and extend a market outside the Nagano. Antenna shop ‘Ginza-Nagano’ in Tokyo inspired the new distribution model between the production and sale of the products. This article introduces the background, history, and potentials of the model. Thereby it shows the potentials of the local economy and branding value of Nagano with agriculture.