Host: Japanese Society for the Science of Design
Ueda city can produce farm products that are a small amount but various ones. They came from a distinct geographical and climatic feature of the city. Recently, the city has held events to introduce them across Japan. The events made the city notice the importance of background story of farm products by communicating with buyers. The city also supported the new development of Japanese rice wine Sake. Five breweries each developed five Sakes in Ueda city. They differently tasted good by breweries though they were identically made of the rice San-kei-nishiki that was cultivated in the city. The city is going to encourage them to get popular across Japan.
