Host: Japanese Society for the Science of Design
In a world of VUCA, "art thinking" is attracting attention in business and management. In order for a company to continuously provide value to people and society, it is necessary to explore and deepen art thinking in addition to "design thinking" that creatively solves user- and customer-oriented problems. In this research, we developed a workshop utilizing art thinking as a process to emerge an individual's vision. We hope that the workshop will emerge by reflecting on the emotions of individuals such as "values", "feelings" and "imagination" and will contribute to continuous innovation in individuals, companies, and society.
