Apporoach to introduce service design from the field

Proposals from the bottom up and verification of their effectiveness

Abstract

In recent years, design management has been advocated from the top down as a way to not only create new

things by applying service design to business operations, but also to contribute to productivity improvement.

However, we feel that design management has not yet penetrated into the Japanese corporate world.

This study proposes a method for identifying issues from the voices of the field and introducing service design from the bottom up. Furthermore, the effectiveness of the method will be evaluated.