Host: Japanese Society for the Science of Design
The authors conducted experimental research using two examinee groups, one with and one without peer pressure, to compare the intensity of regret for an incorrect decision. The results show statistically significant differences between the two examinee groups, depending on whether they submitted to peer pressure. Those who changed their decision due to peer pressure showed significantly greater regret for their decision than those who did not change their answer, while there was no significant difference between those who changed and those who didn’t change where no peer pressure was involved.
