PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 68th ANNUAL CONFERENCE OF JSSD
Session ID : 1D-01
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The process of evidence building in design production
Example of logotype creation for government agencies
*Makoto TomitaHideaki KikuchiNao TatsumiHanako Miyake
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

In recent years, public design has been required to disclose its design rationale. This study describes the process and results of the study in creating the logotype for the Ministry of Health, Labor and Welfare (MHLW), and presents the rationale for the design. It also modeled the process of forming the rationale through reflection. As a result, the process of design rationale was clarified by identifying and comparing the design variables and putting the work in an order that is easy to explain, while giving precedence to shaping.

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© 2021 JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN
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