Analysis of Subjective Impression for Experience at Zoo with Use of Guide Map

Comparison between Evaluations by Map Creator and Zoo Visitor

Abstract

We proposed guide maps of Sapporo Maruyama Zoo for observation which focused on a specific theme, and analyzed the effects of proposed maps on visitors’ experience at zoo by comparing subjective evaluations among map creators and zoo visitors using the "impression thermometer" which is an evaluation method based on visitor's impressions of elation, fulfillment, and difficulty. We showed that the maps could be available for visitors to acquire new knowledge, and we also pointed out problems and improvements about maps.